Corporate Development

Sales ramp-up program for start-ups

A young company has developed a novel business model or a great product.

Now the task is to position this idea or the technical lead, find customers and multipliers as quickly as possible and generate revenue. This must be achieved on a global level via an online billing platform as well as through a direct market entry approach. The revenue milestones have already been agreed with investors.

Based on this time-to-market approach, we have defined a sales ramp-up program of approx. 3-6 months, which means that FIN-NAVI GmbH provides business development and sales services until clients can establish their own team.

Services/Deliverables

• Creation of a sales plan derived from the business plan
• Definition and prioritisation of target customers
• Set-up and filling of the CRM system (e.g., based on existing contacts, existing customer lists, existing sales pipeline, various information from trade fair exhibitors)
• Establishment of a supporting telesales organisation
• Telemarketing for events, trade fairs (invitations to the lead base in the CRM system)
• Definition of sales kit for sales activities, by target group for users, providers and other multipliers
• Development of direct and partner sales channels
• Definition of pricing for customers and partners
• Generation of sales opportunities
• Joint sales activities until assignment is finished
• Support in the selection of new sales staff
• Weekly monitoring and reporting
• Sales controlling